Episode 2

Why Traditional Marketing is Failing Accountants: The Partnership Solution to the Trust Recession

Episode Summary:

In this episode, Talila Kroy, Wayne Findlay, and Ian Aldridge explore why traditional marketing methods are failing accountants and how the "trust recession" is changing the game. Discover why partnerships and human-to-human connections are becoming the most effective way to grow your practice in an increasingly noisy digital landscape.

What You'll Learn:

  • Why SEO and traditional marketing are becoming less effective with AI disruption
  • How the trust recession is making cold marketing nearly impossible
  • Why partnership marketing delivers higher quality leads at lower cost
  • The importance of niching and becoming known for a specific expertise
  • How to leverage your partners' databases for events and workshops
  • Why quality partnerships beat quantity every time

Key Takeaways:

  1. Traditional marketing budgets can be significantly reduced when you have structured partnerships in place
  2. Clients referred through partners convert at 75% compared to much lower rates from cold marketing
  3. Trust is transferable—when a trusted advisor refers you, clients come with confidence
  4. Every accountant should identify their niche and communicate it clearly to partners
  5. Partnership marketing allows you to speak directly to target markets through your partners' audiences

Notable Quotes:

"If you think about us at Emple, we've had the privilege of working with a lot of businesses and they've spent tens of thousands of dollars on their marketing funnels and websites. And half the time it's totally hit and miss." - Talila Kroy

"If I was to set up an accounting firm again, my marketing budget would be a lot lower than what it was back in the day, just through partnership having a good partnership structure set up." - Wayne Findlay

"When you are referring clients because we've got a relationship, you want to make sure that the clients that we send are of higher quality. There's accountability there too." - Ian Aldridge

Roundtable Events

Information, including registration details, for Roundtable events for Accountants: https://thebackroomop.com/thepartnershipeffect 

Panelist Information:

Talila Kroy - Emple

Wayne Findlay - The Back Room

Ian Aldridge - Progressive Legal

Production:

Co-host - Anthony Perl - Podcasts Done For You


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About the Podcast

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The Connected Accountant
Expert insights on growing your accounting practice through strategic partnerships. Learn how to scale, increase profitability, and achieve freedom.

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About your host

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Anthony Perl

Anthony is an engagement specialist, building a great catalogue of podcasts of his own and helping others get it done for them. Anthony has spent more than 30 years building brands and growing audiences. His experience includes working in the media (2UE, 2GB, Channel Ten, among others) to working in the corporate and not-for-profit sectors, and for the last 13 years as a small business owner with CommTogether. The business covers branding to websites - all things strategic around marketing. Now podcasts have become central to his business, finding a niche in helping people publish their own, making it easy.